Professional Bull Riders makes Real Time Pain Relief

PUEBLO, Colo. — The Professional Bull Riders (PBR) and Real Time Products Inc., makers of the popular rub-on pain relief lotion Real Time Pain Relief (RTPR) and products, have entered into a multi-year agreement making Real Time Pain Relief the presenting sponsor of the PBR BlueDEF Tour through 2018. This agreement extends a successful partnership that made RTPR the Exclusive Topical Pain Relief of several PBR Built Ford Tough Series events in 2015. Oklahoma-based RTPR will enjoy “presented by” status at all regular season BlueDEF events in 2016 and the BlueDef Finals, which will take place at South Point Arena in Las Vegas on Oct. 28-30.

The BlueDEF Tour will visit more than 20 cities this season, offering fans the opportunity to experience the talent of the PBR they have come to expect from the leader in the sport of bull riding, along with the excitement and hard-hitting competition of the toughest sport on dirt. It gives bull riding stars more opportunities to qualify for the elite Built Ford Tough Series. 

”In 2015, PBR helped Real Time Pain Relief to substantially increase our brand’s reach, and we’re thrilled to expand our relationship with the sport,” said RTPR’s founder Tim Flatt. ““PBR is a great match for our products known for providing ‘pain relief as tough as cowboys’. Increasing our involvement with the world’s premier bull riding organization will provide an exponential opportunity to connect with new and existing customers throughout the year.”

In addition to “presented by” status, RTPR will be the Exclusive Topical Pain Relief of the BlueDEF Tour and its season-ending BlueDEF Finals. Through public address announcements, signage, and video board messages, RTPR will disseminate its message of “providing pain relief you can trust” to PBR fans at each event.

Naming the tour’s sports medicine personnel/paramedics also is included in the agreement. The team will be referred to as the “Real Time Pain Products Sports Medicine Team” when they enter the arena to attend to riders. 

Fan engagement is key to the partnership. In addition to enjoying concourse display space at every BlueDEF Tour event, RTPR will activate five to 10 in-market retail promotions annually. These promotions will direct fans to a designated retail partner where they can receive BlueDEF Tour PBR Party Barn / Tailgate section tickets and Dirt Access Passes, providing access to the arena floor immediately following tour events.

“We are extremely excited that Real Time Pain Relief is expanding its relationship with the PBR to include both the Built Ford Tough Series and the BlueDEF Tour,” said PBR CEO Sean Gleason.  “A partnership between the ‘Toughest Sport on Earth’ and the Real Time Pain Relief Maxx product goes well beyond just a marketing connection.  Any product that is good enough to assist PBR bull riders in managing their pain is good enough for our fans.” 

On Jan. 9, 2016, the BlueDEF Tour presented by Real Time Pain Relief gets into full swing with a stop at Oracle Arena in Oakland, California. The tour officially kicked off Nov. 14 with an event in Ontario, California.

Courtesy PBR Communications